After earning $1.In How To Clean Your Ears, the second episode of the third, and final, season of his HBO docuseries How To with John Wilson, the titular filmmaker finds himself in a typically bizarre encounter with an interview subject.Hypercasual isn’t dead for Attack Hole maker Homa – but it is evolving.Data drop: Toon Blast hits $2bn, Playtika seeks M&A, Apple and Google’s app store earnings and more.
As Royal Match blazes past $1bn, can Dream Games repeat the trick with Royal Kingdom?.New games now: Warcraft Rumble plus new cuts from Gameloft, Tilting Point, Rollic, Zynga, My Games and more.Big marketing beats and AI-powered events are helping King hit record revenue.Match Masters maker Candivore lands $100m investment.Data drop: stats on Diablo Immortal, Monopoly Go and Harry Potter plus Rovio, Applovin and Roblox financials.“In a similar vein, I wonder what will the game marketer be thinking when his or her lying ad drives the last player of the mobile gaming ecosystem.” Post navigation Diamond writes: What was the Easter Islander thinking when they chopped down the last tree on the island?” And with their island completely exhausted, everyone died off and their civilisation ceased to exist. “On Easter Island, the residents chopped down every tree on the island in an attempt by each chief to build more and more impressive monuments. “I recently read Jared Diamond’s book Collapse,” he continued. “But for how long? How many times will a mobile gamer be lied to before they stop clicking through and installing new games?” “So far, these ads are working and the mobile industry is still growing,” he said.
He called on ad regulators and platform holders like Google, Apple and Facebook to stamp out misleading ads, and warned advertisers that they are forcing players out of the ecosystem. The gaming consultant, who has worked at Infocom, Disney, King, Activision, Blizzard and EA among others, did not mince his words when assessing the ad creative out there in the market right now. Ads for Gardenscapes, Merge Mansion, Lily’s Garden and their contemporaries attracted the ire of veteran game maker Steve Meretzky in the opening session of GDC’s F2P Summit today.
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